Job Details

Associate Vice President - University Marketing
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Position Number: 6073113
Location: Orem, UT
Position Type: Public Relations, Marketing and Communications

Associate Vice President - University Marketing

Salary: Depends on Qualifications
Job Type: Executives
Job Number: FY2503953
Closing: 3/17/2025 12:00 AM Mountain
Location: 800 W University Parkway, Orem
Division: VP Communications/Chief of Staff

Position Announcement

Come work for Utah Valley University as the Associate Vice President (AVP) of Marketing.

This university is transforming higher education, helping all students to achieve success in work and life. With its open admissions policy and robust suite of student support and resources, UVU believes all students deserve the transforming benefits of higher education. The university is located in Utah County, touted for its thriving economy and high quality of life. UVU provides students a relevant, engaging, and flexible education to help them achieve their academic goals from certificates to associates, bachelor's and master's degrees.

As the AVP of Marketing for this innovative, forward-thinking, and student-centric university, you will be responsible for:

Developing and leading the annual marketing plan, strategy, and team
Identifying and planning differentiated and impactful marketing strategies/materials
Building, managing, and coaching a high-performing marketing team
Maximizing digital marketing channels to reach target audiences
Driving the implementation of marketing campaigns that meet university objectives and drive enrollment and student retention
Directing and supporting market research collection, analysis, and interpretation of market data for short- and long-term forecasts and reports
Working closely with internal partners to align enrollment, advancement, and marketing strategies
Managing marketing budgets and expenditures
Overseeing the creative teams to ensure and maintain a relevant and compelling university brand
Maintaining brand standards and ensuring compliance across all marketing and communications channels

Summary of Responsibilities

Establish, assess, and drive the university's marketing master plan for optimum efficiency and effectiveness, including advising and supporting university leaders and their area's marketing issues, strategies, and opportunities. Ensure consistent branding for the university through all marketing channels, particularly digital channels and related contracted service vendors. Oversee members of the marketing team. Provide exceptional care, accountability, and results for all team members. Provide vision and leadership for the area, consistent with the university's mission as well as assisting the VP of Marketing & Communications with divisional leadership responsibilities and initiatives. Oversee the creation, development, maintenance, production, operations, and professionalism of UVU marketing, including the development and management of the area's budgets and expenditures to ensure appropriate resource stewardship and the highest impact and return on investment. Build internal partnerships to advance UVU's Vision, including those related to enrollment and retention, reputation building, fundraising, and community engagement. Consistently measure and evaluate marketing strategies to ensure greater efficiencies and impact; regularly report marketing results Performs other job related duties as assigned.

Qualifications / Licenses / Certifications

Graduation from a regionally accredited institution with either a bachelor's, master's or doctoral degree in a related field.
A minimum of 10 years of recent experience in a related field within education, marketing, or communications in a strategic leadership role, including management of departments and programs.

Preferred Qualifications

Master's and/or doctoral degree in a directly related field, along with management experience or equivalent experience in in-house/client-side roles.

Knowledge / Skills / Abilities

Knowledge
Knowledge and experience in higher education marketing. Knowledge and experience in managing budgets and personnel-holding them accountable for performance while maintaining a positive and healthy work environment. Knowledge and experience in strategic marketing Knowledge in social media platforms and analyzing of data measuring impact.

Skills
Proficiency in popular social media platforms and can generate analytic data measuring its impact. Effective interpersonal, problem-solving, and decision-making skills. Demonstrated impeccable writing and communication skills required.

Abilities
Ability to demonstrate leadership, communication skills, commitment to diversity, and consensus building. Ability to interpret analytic data to make informed decisions and optimize returns on investment. Ability to build high-performing teams and foster an uplifting and positive team culture

EEO Statement:

UVU employment decisions are made on the basis of an applicant's qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

To apply, please visit https://www.schooljobs.com/careers/uvu/jobs/4834997/associate-vice-president-university-marketing

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