Job Details

Coordinator, Community Engagements, Recruitment, and Communication
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Position Number: 5927349
Location: Fort Myers, FL
Position Type: Public Relations, Marketing and Communications

Coordinator, Community Engagements, Recruitment, and Communication

Job Summary
The Coordinator, Community Engagement, Recruitment, and Communication develops and implements strategies and actions to proactively recruit students for the College of Education. This position works closely with university and community partners to expand the visibility of the university through outreach and marketing activities.

FGCU is a member of the State University System of Florida and an Affirmative Action and Equal Employment Opportunity and Access Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability, sex, pregnancy, national origin, marital status, genetic predisposition, sexual orientation, gender identity/gender expression, veteran status, and any other protected class(es), as required by applicable state and federal law, as well as University regulations and policies.

Job Description

Typical duties may include but are not limited to:

Coordinates the college's outreach and marketing efforts including designing and updating promotional materials such as banners, flyers, social media, graphics, swag, and the COE website to boost communication, visibility, and enrollment.
Collaborates with faculty and staff to create and implement a strategic recruitment plan for academic programs to increase enrollments in all degree and certificate programs.
Initiates, lead, and supports community and alumni engagement activities that support COE's visibility, and enrollment growth.
Collects, analyzes, and maintains data on activities and events.
Monitor, analyze (including yield rates), and produce a formal report on the college-wide enrollment update by each program on an ongoing basis and minimally every two weeks during the application and registration periods.
Serves as a Liaison with the Office of Admissions as well as other individual departments and colleges to distribute accurate information and timely responses to prospective students.
Coordinates marketing materials, mailings, social media campaigns, and other outreach to prospective students.
Reviews progress, evaluates results, implements new processes, and promotes best practices.
Manages official external communications including media relations in collaboration with the university's media and public relations office.
Collaborates with staff and faculty on COE student outreach efforts.
Collaborates with program coordinators and district partners on enrollment initiatives. May include some work in developing MOUs.

Other Duties:

May serve as a team leader, oversee the work of lower-level personnel in assigned area.
Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications:

This position requires either eight years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in Public Relations, Communications, Marketing, Leadership, Education, or other appropriate area of specialization and four years of full-time experience directly related to the job functions.
Experience in recruitment, advising, program planning, K-12 outreach services, or event coordination.
Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).
Valid Driver's License
Any appropriate combination of relevant education, experience, and/or certifications may be considered.

Preferred Qualifications:

Master's Degree from an accredited institution in Public Relations, Communications, Marketing, Leadership, Education, or other appropriate area of specialization.
Experience providing outreach to communities with diverse populations.
Experience with Banner, Touchnet and social media platforms.

Knowledge, Skills, and Abilities:

Knowledge of outreach and academic support programs for prospective students.
Knowledge of social media platforms and ability to implement social media campaigns.
Knowledge of volunteer recruitment strategies and an ability to manage volunteers by providing information, guidance, and motivation.
Excellent interpersonal, verbal, and written communication skills.
Strong organizational skills and the ability to prioritize and complete simultaneous projects.
Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.
Demonstrated ability to successfully plan and implement events.
Ability to create flyers, brochures, handouts, visual aids, and info graphics that support events and programming.
Ability to create, compose, and edit written materials.
Ability to interact in a professional manner with a diverse group of staff, faculty, students, and the community in a service-oriented environment.
Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.
Ability to work successfully as both a member of a team and independently with minimal supervision.
Ability to integrate digital communications and marketing.
Ability to travel all school districts the College has partnerships with for recruitment, outreach, and service engagements.
Ability to work occasional evenings and weekends.

Pay Grade 16

Applications received by January 28, 2025 will receive priority consideration.

To apply, visit https://fgcu.wd5.myworkdayjobs.com/en-US/eaglejobs/job/Main-Campus/Coordinator--Community-Engagements--Recruitment--and-Communication_R0005861?workerSubType=7606cd1535ba016f9151c43d68012214&workerSubType=7606cd1535ba01e56580c43d68012414&workerSubType=7606cd1535ba014f6fabc43d68012614